Easy Article Creation

On June 17, 2010, in Article Marketing, by lesley
c. 50
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Many people shrink from the idea of writing articles in horror, but the truth is that the longer you’ve been in business and the more expert you are, the easier and quicker they are to write. You don’t really need any special knowledge and there are several simple techniques you can use to get your articles out there.

If you are looking to have your article picked up by a lot of sites, it makes sense to write something people will be interested in.  Articles are like books, you don’t know you want them till after you’ve read them, but as an author you need to convince people to buy without reading. Fortunately most article directories allow you to create a synopsis or teaser and this is what anyone conducting a manual search of the directory will read. A word of warning. Writing a teaser which does not deliver in the body of the article is not a good idea. Don’t forget the purpose of the exercise is to get a link to your site. The title of the article is also important. Think what people will be looking for, and give it to them.

One simple way to do this is to think of the questions you are asked about your business. Is there one question that gets asked more than the others? That’s your first article, and your second and your third. Believe it or not writing articles in threes (or even more) can be easier.

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Take A Wider View

On June 6, 2010, in Article Marketing, by lesley
A Christmas card from 1870
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Just as a successful marketer thinks more about the benefits than the features of his product, the successful Article marketer thinks about the usability of his articles. Not just in terms of length or readability (though both are important), but in terms of topicality. It may seem wrong to write an article which has a shelf-life, but anyone scanning the directory at ezinearticles.com, for example, is likely to find many potential articles. There are two ways to make sure yours are chosen more than other people’s;

write well
write topically

So if it was December and you were looking for an article for your blog, on, say juicers, which article would you choose; ‘Benefits of citrus juicers’ or ‘The Five Best Presents for Juicing Enthusiasts.’?

The second of course, because that is what your readers want to know at that time of year. What’s more your article might be picked up by a site that is not in your niche, purely because of the seasonal subject matter. The result? More traffic for you.
Of course for the writer, the downside is that once Christmas is passed, no-one will want the article, so it’s never a good idea to write ALL your articles on seasonal topics, but since you can also use the same text in your blog and your newsletter, it may be wise to go half and half.  After all if you write the article carefully, you’ll be able to bring it out next year.

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