Make An Ebook To Promote Your Store

On May 16, 2011, in Content Creation, by lesley

The whole idea of writing an ebook is pretty daunting. All those blank pages, sitting waiting to be filled.

Then there are all the decisions that have to be made. How to lay it out, where to get pictures, what format to use.

Fortunately most of the key decisions are easy. You’ll find the details in a blog post by Blog Tyrant who sets out, pretty clearly, how it’s all done.

All except for the content which, I have to say, is actually the difficult bit. So lets tackle some of the basics.

How long does an ebook have to be.

There is a grey area between a report and an ebook. I’d say if you have pictures AND you’re more than ten pages long, you’re probably an ebook. Less and you’re a report. 10-15 pages with no pictures – could be either.

If it’s free, how good does an ebook have to be?

Just because it’s free doesn’t mean it shouldn’t be good. You are trying to create an army of rabid fans. You won’t do that by providing poor information. The price, in many ways, doesn’t matter.

How Do I Write a Killer Title

With enormous care. Whatever you promise in your title, you need to deliver in your text. A ‘killer’ title sounds like something Stephen King would write about, the book title that kills you if you read it out loud. I imagine it means a title that ‘kills’ the opposition. Forget that. The best thing to do is find an angle on your subject which the opposition (if it exists, and you should probably worry if it doesn’t) hasn’t explored. Your title should make it clear why your book is useful. How to Make An Ebook is boring as titles go. How to Make an Ebook That People Will Read at least gives you a reason to read, though How to Make an Ebook to Promote Your Business is even better.

Why Should I Bother?

Yes, writing an ebook is a lot of work. If you have a business, you already have plenty to do, so why should you bother with an ebook? What will it get you?

It’s very common to create a short ebook or a report and give it away in exchange for an email address. Readers have to sign up on your list to get the book, once you have their email, you can market to them.

But that’s not the only thing you can do with an ebook.

  1. You can sell it. Clickbank is a good way to go.
  2. You can sell the rights to it so other people can sell it as theirs.
  3. You can have affiliates sell it for a large (even 100%) commission so your name and website spreads across the web.
  4. You can turn it into an audio file and add it to itunes.
  5. You can turn it into a powerpoint slideshow and make it a video lecture.
  6. You can turn it into a script and have yourself videod talking the contents into the camera.
  7. You can turn it into a course. Courses sell for a lot more than ebooks.
  8. Sell it on amazon in kindle format.
  9. Give it away as a bonus. If you have a store, this could be the thing that separates you from the competition. If not, you could give the ebook away as a bonus for attending a webinar or webinar series.

Last, but by NO means least – why stick with the ebook format at all? Why not go all the way and publish in print? It’s never been easier. Amazon’s createspace as well as Lulu make self publication simple, and if it is more expensive than digital publication it has the advantage of being tangible.

Even though Amazon now sell more books in digital form than in print, writing for print still gives you more credibility as an expert.

What was that? You don’t feel you are an expert in your field?

I could say that most of the gurus don’t let that stop them, but that might sound a bit sarcastic.

What I can say for sure, from personal experience, is that if you’re not an expert now, then when you’ve finished writing a book that contains real, solid, useful information, then you will be.

 

There are many many good reasons to write an ebook, but still most people don’t. What holds you back? I’d really like to know.

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