Designer Vera Wang at Ralph Lauren's 40th Anni...

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No, you haven’t arrived at the wrong blog.  This article caught my eye because its a great example of a headline about a trending topic. And that’s a technique we can all use.

Do go ahead and read the article. You don’t have to care about royal weddings, or in fact any kind of wedding, just read the article and see just how much it has to do with THE royal wedding which is coming up in April of this year.

EXCLUSIVE: Vera Wangs Wedding Gown Suggestions for Kate Middleton.

Done that?

Right. There is one sentence. A quote from Ms Wang saying that the dress should should have ‘pomp and circumstance’

The rest of the article is all about a new line of wedding gowns, but I’m guessing the headline got a lot more publicity than one which said

‘Vera Wang Launches New Line of Wedding Gowns’

and although Ms Wang is not designing the royal dress and in fact has not designed any of the royal dresses, and has absolutely nothing whatever to do with the royal wedding, she is now in the ‘royal’ debate.

It’s an object lesson in how to use trending events to create articles and blog posts which will catch the eye.

And there are lots coming up.

There’s the Royal Wedding, the 2012 Olympics, and of course the expected end of the world.

If you’re looking for something a little bit sooner, and perhaps a little less drastic – new film releases can also be a way to catch the eye – you can find out what’s coming up at

So link your product to an up coming event, or a celebrity and bring in some more traffic – and in our celebrity obsessed world you might even convert some more visitors while you’re about it.

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1 Response » to “Vera Wang and the Royal Wedding Dress Suggestions”

  1. Stelios says:

    That is total genius! It is the simplest most effective technique I have ever seen. I can think of hundreds of ways in which I can use the same technique for a site of Porsches (mention the Grand Prix), Flying (Mention some airline) etc. etc. Thanks for bringing this technique to my attention.

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