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What’s the most powerful thing in the world?

Is it a word?
is it an action?
is it a feeling?

No. It’s none of those things.

The most powerful thing in the world is an idea. Ideas can begin small, but grow tall. Ideas can change the world.  Ideas make a difference.

Freedom is an idea.
Freedom is also a word.
And a word is a tool.

Words are the tools writers use to express ideas. That’s why a great piece of writing is still a great piece of writing even when it’s translated into another language.

It’s not just about the words.
It’s about the ideas behind them.

And that’s why, when you’re writing articles, press releases and blog posts to promote your business, it’s not the words you use that matter most.  Google, the great God of the Internet, demands regular sacrifices from its worshippers in a form that we call ‘content’. And content, so we’re told, should be original.

But once you’ve used the words, what then? How can you produce more ‘original’ content? Do you mash and mangle the words? Do you spin them into some great glittering garment suitable for sacrifice to the great god google?

Essentially – yes.

But you weren’t expecting me to say that, were you?

I’m not a fan of article spinners, because the result of their use is (usually) a badly written article. And while the words are not what it’s all about, their composition is part of the package. Grammar, spelling and even a good turn of phrase can help turn a blog from something that’s ignored to something that’s followed.

You can’t reuse the words, but what you can do is use the ideas.  Again and again and again. By storing the ideas, and not the words, you make it easy to create fresh original content.

And that’s what CHUNKS are all about. A way to keep your content fresh and original but easy and quick to produce.

Sound interesting?

More tomorrow.

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